The Weather Channel is really doing all it can to promote its Android app. The company is currently running an on-air bar code (QR Code) that can be scanned by an Android-powered device for instant download of The Weather Channel App. As far as I know, this is the first broadcast outlet to do this (please correct me if I’m wrong!). The QR code appears at 20 after the hour following these shows: Day Planner, PM Edition and WeatherCenter late.
The Weather Channel app for Android is ranked as the number 1 weather app in the App Market, and it looks like TWC wants to keep it that way. For a look at how The Weather Channel is implementing the QR code, check out the video above.