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Apple kicks 5,000 iPhone apps out of AppStore, new rules to blame

February 21, 2010 by Will Park - 2 Comments

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It looks like Apple’s decision to give Wobble iBoobs the boot from the AppStore wasn’t an isolated incident – Apple has up and banned some 5,000 iPhone apps from the AppStore, citing new content rules regarding “adult” apps. It seems the iPhone maker is hell-bent on cleaning up its AppStore of any apps that don’t measure up to its family oriented vision, and they’ve gone so far as to kick out iPhone apps that so much as allude to anything sexual or “adult.”

The developers behind Wobble iBoobs got in contact with Apple and they now have the skinny on Apple’s new guidelines for iPhone apps. You can’t show women in bikinis. You can’t show skin. Even silhouettes of boobies are now banned. Here’s what they learned:

  1. No images of women in bikinis (Ice skating tights are not OK either)
  2. No images of men in bikinis! (I didn’t ask about Ice Skating tights for men)
  3. No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry)
  4. No silhouettes that indicate that Wobble can be used for wobbling boobs (yes – I am serious, we have to remove the silhouette in this pic)
  5. No sexual connotations or innuendo: boobs, babes, booty, sex – all banned
  6. Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble “overtly sexual!)
  7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but …)

With these new rules, Apple has basically turned down the dial on AppStore content to just above G-rated. Keep in mind that Apple’s iTunes store sells and rents movies with PG-13 and R ratings, which tend to feature more than just innuendo and a bit of skin. What’s with the double standard? Go ask Apple.

[Via: MobileCrunch]

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