Apple announced their new ad platform with iOS 4, which went live on July 1st. One lucky app developer showed off his returns after one day, which are, needless to say, awesome. Of course, there’s a lot of contention about making this much regularly through iAds, and this particular instance is just as likely likely a one-off fluke than anything. The novelty of polished interactive advertisements may very well wear off in time, but if the model remains sustainable for developers, advertisers, and Apple, then the money train may keep on rolling.
Apple’s going to be harnessing some potent data from iTunes to deliver targeted advertisements, and although one might expect Apple to lock down iAds as the single choice iPhone developers have for advertising, they’re actually quite open about allowing outside parties to get in on the action. I’m eager to see if iAds continues to perform this well, and what Google’s AdMob and BlackBerry’s upcoming advertising service will do to remain competitive.
Pop quiz: how many of you have clicked on an iAd since seeing them in new iPhone apps? Have they been compelling enough to warrant a purchase? Below is an example of what iAds look like.
[via TheNextWeb]