RIM Launches BlackBerry App World 2.0 Private Beta

Screenshot of RIM's BlackBerry App World 2.0 app store
Screenshot of RIM's BlackBerry App World 2.0 app store

After getting an early look at the new BlackBerry App World 2.0 on-device app store, RIM has kicked off a private beta for a few more people. The main additions will be carrier and credit card billing, a new BlackBerry ID system that should automatically keep track of your downloaded app (as well as BlackBerry Protect), and a couple of UI tweaks.

This is happening conspicuously close to the supposed launch of the BlackBerry Bold 9800 on AT&T. Considering the stylistic similarities of app category carousel and the home screen navigation bar in OS 6, I wouldn’t be surprised to see the new and improved App World on RIM’s first slider. App World really should have launched with credit card billing; I’m sure PayPal paid a fair bit to be the exclusive partner in App World for awhile, but it was kind of a hassle from an end-user perspective, especially for those who don’t have a PayPal account.

If you’re interested in getting in on App World 2.0, head on over to the Beta Zone to see if you’re eligible.

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