Action sports footwear and apparel company Vans unveiled its latest iPhone app called House of Vans. Available as a free download, the application is touted to be “perhaps the most advanced brand shopping app to date.” The trick, you ask – it’s augmented reality, which is used to help you find the nearest Vans dealer.
In addition to that cool part, there are also “classic shopping app features” such as ability to browse and/or search for particular product, share information and comments with friends. Moreover, Vans said that its app will be updated over time with latest product offerings, profiles (not sure what they mean by this) and news.
For the record, House of Vans app is the fifth Vans’ mobile application to date. The company released the Vans Hub, aggregating Vans blogs and social media, earlier in 2010; Vans Sk8: Pool Service, a 3D skate game featuring Vans skaters early last year; and followed that up with the Vans Warped Tour Official App allowing fans to keep up-to-date with the latest Tour happenings. In late 2009, Vans introduced the Vans Triple Crown of Surfing App…
House of Vans (FREE) [iTunes link]