Distimo, which we know (or that’s just me calling them like that) as Google Analytics of mobile apps, is out with its July 2010 report. As usual, they don’t talk about Apple’s AppStore only, but also cover Google Android Market, Blackberry App World (worldwide), Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile.
And here are their major findings:
- The average price of the 100 most popular applications in Google Android Market and Palm App Catalog is higher than the average price of the entire catalogue of applications.
- While the average price of all applications is only 16% higher in the Apple App Store for iPad than in the Apple App Store for iPhone, the average price of the 100 most popular applications is nearly three times as high in the Apple App Store for iPad.
- More than 60% of applications are priced below or equal to $2.00 in the Apple App Store for iPhone, Google Android Market, Nokia Ovi Store and Palm App Catalog. The proportion of applications priced below or equal to $2.00 is much lower in the Apple App Store for iPad and Windows Marketplace for Mobile.
- Paid applications are priced lowest in Google Android Market, Nokia Ovi Store and Palm App Catalog.
- Unsurprisingly (considering the open-source roots) Google Android Market has the largest share of free applications available: 60% – which is an increase of 3% since May 2010. The share of free applications is smallest on Windows Marketplace for Mobile (22%), followed by the Apple App Store for iPad (26%) and BlackBerry App World (26%).
- The top three cross-store publishers that publish applications in multiple stores are Gameloft, Electronic Arts and Handmark, Inc.
- In the Apple App Store for iPad, BlackBerry App World and Windows Marketplace for Mobile, the respective companies that run each application store, (Apple, Research In Motion and Microsoft) are the top publishers in their own store with only a limited number of applications.
- The top grossing publisher in the Apple App Store for iPhone is Electronic Arts, which publishes free and paid applications as well as applications with in-app purchase. Although each of them has only a limited number of applications – Apple, RIM and Microsoft are the top publishers in their respective stores.
And you can grab the full report from Distimo’s website.