We’ve been hearing about the promise of mobile TV for quite some time now. Most (optimistic) plans and projections missed the target as the service is still not widely used outside of Japan and South Korea. However, there are plans to push it to the masses and eventually make some money along the way.
According to In-Stat, mobile TV subscriptions in Asia/Pacific will reach nearly 95 million by 2014. The rest of the world also shown some signs of life and as an example the research company points out to MobiTV, which $9.99/month service experienced a subscriber base growth of 49% from 2008 to 2009.
Other findings from In-Stat include:
- Mobile TV subscribers will generate over $15 billion in subscription revenue by 2014.
- Asia/Pacific will drive mobile TV subscriptions, with India and China leading the way.
- Latin America will see subscription growth of 800% in digital mobile subscribers in 2010.
- Mobile TV broadcasting standards remain fragmented by geographic region worldwide, with CMMB, ISDB-T (1seg), ATSC-M/H, DVB-H, MediafloFLO and DMB all finding deployments.
And you can get additional information on In-Stat’s report “Worldwide Cellular and Broadcast Mobile TV” from their website.