A group of 30 broadcasters — which collectively own 346 TV stations in 167 markets covering more than 90% of the U.S. population — formed the Mobile500 Alliance to “turn nationwide broadcast mobile TV solution into reality.” The hope is to adopt the Mobile DTV standards which have been defined through years of work at the Open Mobile Video Coalition (OMVC), and eventually mainstream the mobile television.
OMVC’s technology pulls live broadcasts tailor-suited for mobile devices from the existing digital transmissions of at least 800 TV stations across the country. The Mobile DTV approach is said to be much more traditional from the outset: live local programming supported by advertising that will only reach as far as each broadcast signal allows…
The news comes on the heels of a recently released report from In-Stat that predicts mobile TV delivered over 3G networks to generate $15 billion in subscription-based revenue by 2014. However, it’s important to mention that bulk of that activity is expected to occur in India and China, where subscriptions are pegged to reach 95 million by 2014.
[Via: RCRwireless]