Mobile messaging company Synchronica announced that it has acquired iseemedia, a Canadian-based developer of mobile email and content delivery platforms.
The idea behind the move is to become the leader in next-generation mobile messaging solutions in high-growth emerging markets. iseemedia’s strong presence in India, the world’s second largest mobile market, is of particular strategic importance to Synchronica and it brings the company’s total addressable market to 853 million subscribers worldwide.
Synchronica’s own products and services are currently in use by 40 mobile operator customers worldwide. Their flagship product, Mobile Gateway, provides push email and synchronization, instant messaging, social networking services and RSS feeds to consumers and business users.
Iseemedia’s flagship “iseedocs” product uses advanced streaming to reduce network bandwidth consumption by as much as 90% when downloading email attachments, and Synchronica is looking to integrate this patent-pending technology into the next version of Mobile Gateway. Moreover, iseemedia’s focus on entry-level messaging services for emerging markets complements Synchronica’s strong presence in these regions.