According to a report from the Association of Online Publishers (AOP), UK-based online publishers see mobile devices and tablets as pivotal in creating opportunities to develop into world class media businesses.
Here are the findings from a recent AOP survey:
- Half of the AOP members are currently delivering content by mobile app, with 1 in 6 publishers already providing iPad apps.
- More publishers are looking at developing free apps with elements of paid features than any other type of charging model over the next 12 months.
- This year, 72% of publishers currently have mobile sites within their portfolios, and a further 25% expect to provide mobile sites in the next 12 months.
- Year on year, 65% of publishers expect to increase their mobile content, whilst content delivered via apps will increase for 91% of publishers.
- Only 12% of publishers had “paid” apps last year, compared to 40% of publishers in 2010; while 37% of publishers had “free” apps last year, compared to 60% of publishers in 2010.
- The app is seen as the most significant route for mobile internet revenue opportunities: via subscription services (61%); sponsorship (55%); and in-app ads (46%).
- Mobile internet is also huge with 9 out of 10 publishers looking for opportunities in the next 12 months in this area.
- 38% of publishers predominantly see their own website as the main platform for paid content, with an almost equal split view between iPad/eReaders and tablets (19%) and mobile apps from publishers’ own sites and from iTunes and other stores (18%).
And you can get more information from AOP’s website…
[Via: CellularNews]