Gap has partnered with mobile entertainment agency Skyrockit to bring its Casting Call contest to moms and dads on the go, in the form of an iPhone app.
The application is obviously called Gap Casting Call, and it makes it super easy for parents to enter their children (ages 10 and under) into the contest. Parents can take a photo of their child, upload it, and then vote for their child to become the Fan Favorite winner. There’s also the ability to share photos via Facebook and Twitter to eventually get votes from your friends and wider family.
Twenty finalists — five baby girls, five baby boys, five girls and five boys — will be flown to San Francisco for a professional babyGap and GapKids photo shoot in mid-November. From December 6-20, America will choose the Grand Prize Winners (one child from each category) to be featured in the windows of babyGap and GapKids stores around February 2011. The four Grand Prize Winners will also receive a $1,000 Gap GiftCard while the 16 remaining finalists will receive a $500 Gap GiftCard. The Fan Favorite winner will receive a $1,000 GapGiftCard.
Gap Casting Call (FREE) [iTunes link]