Antennagate, Glassgate, whatevergate be damned – the Apple iPhone is still outselling a number of industry veterans and looks to double its market share by next year. For current smartphone owners, it looks like the iPhone or an Android device is the phone of choice next year.
“More than 56% of current smartphone users are seriously considering an Apple iPhone and 44% an Android device for their next smartphone,” according to IHL Group. Meanwhile, only 24% are considering a BlackBerry while a paltry 10% gave Windows Phone 7 any serious consideration.
Here are some highlights from the study:
- Standalone GPS devices are an endangered species. Sixty-six percent (66%) of all smartphone users have used the GPS application on their phone in the past 12 months.
- 35% of smartphone users have received and/or redeemed a coupon they received via text message.
- 41% of shoppers have checked competitive prices while in a retail store either with Amazon, Red Laser, or another comparison engine.
- 54% of all retailers surveyed indicated that within 12 months they will have the ability to not only deliver coupons electronically to their customers’ mobile phone, but also to scan the coupon into the POS directly from the mobile phone’s screen.
That last key point is pretty huge, especially with the growth of such services like Groupon. And as the iPhone is typically first to adopt or receive these types of applications, it makes sense that users are still flocking to the device despite its criticisms and apparent flaws.
For more details, check out the press release on the following page.