While we still wait for the Motorola Xoom to prove itself against the iPad, most folks still prefer Apple’s tablet over any other similar device. U.S. immigrants are no exception to the rule, according to recent survey conducted by the mobile VoIP company Rebtel.
Rebtel collected 1,340 responses from immigrants residing in the United States, which represent a consumer segment of approximately 38 million consumers. Results suggest 13% of these folks currently own a tablet device, the figure that translates in about five million Americans.
Here are some other findings from Rebtel’s survey:
- iPad is the preferred tablet device, with two-thirds of tablet owners choosing the device. French Americans claim the highest percentage of tablet owners (17%), followed by Mexican-Americans (15%), Nigerian-Americans and Ghana-Americans at 14%. Ethiopian-Americans and Cuban-American follow at 8 and 7 percent, respectively.
- Ghanese (62%) and Indian Americans (58%) topped the list among immigrant populations looking to buy a tablet device, while Ethiopian (31%) and French Americans (34%) ranked last.
- Apple is also a preferred brand among respondents, especially among Cuban-Americans, Indian-Americans and Nigerian-Americans, which account for the highest affinity marked by 83%, 80%, and 75% respectively.
- A whopping 87% of Kenyans claimed they would most likely buy an iPad, with French immigrants coming in second at 81%.
- The Kindle was a popular second choice as a tablet device (though it’s not a tablet – my two cents), with 9% of the overall population saying they are most likely to buy it, with Ethiopian immigrants leading the way at 24%.
The study was conducted in November 2010 with a sample group of respondents comprised of Rebtel users divided into 11 different ethnic groups: Cuba, Ethiopia, France, Ghana, India, Israel, Kenya, Mexico, Nigeria, Philippines and UK.