T-Mobile is taking that sweet-looking lady spokesperson of theirs and talking some trash on the Apple iPhone 4 for AT&T and Verizon. In particular, the company is touting the abilities of its myTouch 4G over Apple’s smartphone.
On a big comparison splashpage, T-Mobile is subtly implying that Apple is trying to trick people into thinking the iPhone 4 is a 4G phone when it’s just a 3G one. T-Mobile offers the myTouch 4G, G2 and the Galaxy S 4G, which are all capable of taking advantage of the carrier’s HSPA+ 4G network.
Like we’ve seen in commercials, T-Mobile is also touting the fact that the myTouch 4G can make video calls on the mobile data network. The Apple iPhone 4 can do video calls via the FaceTime protocol but this currently only works over WiFi.
T-Mobile is also going after the iPhone 4 in pricing, as you can hop on board with the myTouch 4G for as little as $10 a month for data but AT&T and Verizon start at $15 and $30, respectively. I don’t think that’s a perfectly fair comparison, as a $10 T-Mobile data plan isn’t going to be a great experience when you’re constantly watching your data and going over but it’s a valid point.
There’s also some embarrassing stuff like this T-Mobile comparison chart. This compares the abilities of the myTouch 4G versus the iPhone 4 on AT&T and Verizon but it has unfair comparisons like “Android 2.2” as a point of differentiation.
Still, it’s good to see T-Mobile bringing the fight to Apple in a similar “I’m a Mac” style ads, as I do believe that the fourth-largest carrier has a strong portfolio of devices and the network is pretty solid for the price you’re paying. It’s seeing some growth in smartphones even if it had a net loss in customers last quarter, so it doesn’t appear like this marketing campaign has had much of an impact yet.