MOG and MINI USA are teaming-up to develop a new MINI Connected Approved App to bring MOG’s popular on-demand streaming music service to MINI vehicles equipped with the MINI Connected system. The two companies used South by Southwest to demonstrate a beta version of the application, though they failed to share the final app launch date.
Using the MOG app for the MINI Connected System, users will be able to:
- Stream high quality audio (320kbps) while driving.
- Browse and search, play, re-play or skip to their favorite songs using the existing MINI joystick and steering wheel controls.
- Play music stored on their phone, so that the “beat goes on” even when data connection is not available.
- Use the so called “MOG Mobius” music discovery engine, from where users can switch between true “artist only” radio and a full mix of similar artists.
As a reminder, MOG offers a $9.99 per month MOG Primo subscription plan, which comes with access to MOG for unlimited, on-demand listening access online at MOG.com, through compatible devices and through the MOG app on iPhone and Android phones, all via a single MOG account.