Being a dominant player in the world’s most populous country is not enough for Baidu. They want more and they go for more. Baidu’s first target is Japan for which the company has already prepared a local search engine and is now looking at the rest of the world for further expansion.
Speaking at a technology forum in Beijing, Baidu’s senior vice president Shen Haoyu said that “a lot of the company’s growth in the next 10 years will come from overseas expansion,” as part of its “global aspirations”. In response, one of Google’s vice presidents, John Liu, said that “competition is just a reality” and that it is confident of its market prospects.
Obviously mobile plays an important role in any future plans and in that sense we already reported that Baidu is used as a default search engine in 80% of Android smartphones sold in China. The search giant also operates a Twitter-like microblogging service and is reportedly working on its own “light” mobile OS.
Furthermore, Microsoft is thought to be cozying up to Baidu and considering the huge resources both companies have (especially the Redmond giant), Google should be scared at least a bit…
[Via: TechEye]