Mobile app ad agency Inneractive recently released an infographic detailing some data they’ve gathered after dishing out ads across multiple platforms. While some, like iPhone and Symbian, were more or less split evenly, Android app usage leaned towards male with 61%, and BlackBerry eked towards females with 59%. The infographic also dives into which app categories were most popular for ads between genders. While the data is only speaking to app usage and not necessarily device penetration, it’s definitely a good indicator of which phones are popular between the dudes and the ladies. Inneractive’s data is pulled from customers across 200 countries, so it should be internationally representative, at least.
It’s tricky making gross blanket statements across genders, but there are some obvious trends in terms of app usage. Women apparently prefer entertainment, social, and puzzle game apps, while the apps used by men were predominantly in the sports, action game, and casino game categories. As a BlackBerry user, I spend most of my time with social networking, but given app usage for Android and iOS is way higher, it makes sense that games are pretty popular across both male and female demographics.
The gender split between platforms isn’t too dramatic, but it’s enough to make you wonder what makes one more appealing to men and the other to women. Android is well-known for being a tinkerers playground, and though there are women out there that get their hands dirty tweaking their phones, it’s safe to say that men claim the majority of that activity. Similarly, BlackBerry is geared towards communication, which is something women traditionally excel at over men. Those are some broad generalizations, but what do you guys think – does the OS split seem accurate to you, or are you seeing different trends in your area? The full infographic is after the jump.