If I had to guess which app category is most profitable, weather apps would probably be at the end of my list. That’s how wrong I would be, cause weather apps are just the opposite – they make more money than any other app category.
According to research2guidance, selecting the right app category is crucial for developers. Here are some findings from their report titled “Android Market Insights“:
- At the end of August 2011, the average application had generated nearly $2,500 since publishing with total average cumulated revenue from paid downloads varying from $300 to $21,000 per category.
- Nearly a quarter of all apps downloaded on Android Market are games.
- Business category currently contains 7,000 apps and only 13% of them are paid; while users do not mind paying a price for another good tool.
- Many categories have very low average revenue, because users either prefer to download free alternatives, or they just would not pay more than a dollar for something as useless as another ringtone or wallpaper.
Finally, the research company concludes that it’s not that easy to make another great weather app that will be appealing to a ton of users…