Mobile ad network Greystripe unveiled Ad Boosters, new ad units developed to make advertising more relevant, contextual and “valuable to consumers.”
There are two types of these ads – industry-focused units and social units. The former are focused on a specific, targeted vertical such as retail, consumer packaged goods, automotive, travel, technology, health and restaurants; allowing advertisers to direct users to specific actions like find store, get coupon or the good ol’ buy now.
As for Social Boosters, these are made to engage social connections via Facebook, Twitter, Google+ and YouTube.
Both ad unit types feature click-to-actions alongside additional branded image (usually a company logo) and allow the 300×250 core ad unit to focus on key campaign messaging.
Commenting on the news Greystripe’s director of marketing Dane Holewinski said: “Today’s consumer engages through mobile and social channels. Our Ad Boosters deliver a tailored brand experience for consumers on their mobile devices, bringing them closer to the products and services they love. For advertisers, Ad Boosters drive greater brand lift and higher post-click value by providing users with choices in how they engage with a brand.”