Currently a leading smartphone manufacturer in Japan, Fujitsu is now looking for the most suitable way to enter the North American smartphone market. Fujitsu makes both Android and Windows Phone devices and that’s not about to change. A unique approach to hardware could be enough to gain prominence in a very crowded and complex territory, and that’s exactly what Fujitsu is aiming to do.
“If we try to do same thing as how our competitors because of the competition, it is going to be tough,” said Hideyuki Saso, Senior Executive Vice President of Fujitsu in an interview at CES 2012. “We would like to identify the right way of entering the North American market that would make use of our technology and expertise to make a steady landing.”
He then added that Fujitsu should be “special” to set itself apart from competitors. The company is exploring different ways to accomplish this, such as releasing a line of durable, waterproof smartphones without sacrificing stylish design.
At any rate, heading into the North American smartphone market won’t be an easy task. Apple, Samsung, HTC, Motorola, RIM, LG, and Nokia are a few of the plethora of smartphone manufacturers actively shipping units in the U.S. With carriers trying (and failing) to buy up carriers and constant wars between manufacturers, it has become more competitive than the 2012 presidential race.