Apple had even more to say about its record-breaking Q1 2012 earnings in its quarterly earnings call. Apple CEO Tim Cook attributes the all-time high of 37 million iPhones sold last quarter to “breath-taking customer reception” of the new iPhone 4S, which was introduced in October of 2011.
It would seem “breath-taking customer reception” just about hits the nail on the head. Matt Richman made a very interesting point about iPhone sales year after year thus far:
“In 2009, Apple sold more iPhones than it did in 2007 and 2008 combined. In 2010, Apple sold more iPhones than it did in 2007, 2008, and 2009 combined. Last year, Apple sold 93.1 million iPhones, slightly more than it did in in 2007, 2008, 2009, and 2010 combined.”
Apple also announced some other interesting statistics that weren’t mentioned in the press release. The company sold a total of 62 million iOS devices in Q1 2012 and 315 million total for 2011. 85 million of those iOS device owners are now actively using iCloud. Over one million iPads were used for education and that was before Apple’s textbook announcement.
In profit-related news, Apple made $1.7 billion from iTunes (music, apps, etc.) alone. Also a fun statistic to throw out there: Apple’s total profits in Q1 2012 of $13.06 billion were more than Google’s total revenue of $10.58 billion.
In his answer to a question about whether lower-priced tablets such as the Kindle Fire harmed iPad sales, Tim Cook made perhaps one of his most notable quotes yet. He did dodge the question overall, but ended with a strong point: “Last year was supposed to be the year of the tablet, but I think most people would agree it was the year of the iPad for the second year in a row.”
