Gemalto is expanding its LinqUs Facebook for SIM software application to include Facebook Messenger to the mix. What this means is that even folks with super-cheap feature phones will now be able to chat with other Facebook users.
LinqUs Facebook for SIM comes pre-installed on a SIM card of mobile operators offering the service, requiring no data subscription or app download. It enables users to message and chat with their friends straight from the phone interface. And each time a new message is received, Facebook for SIM displays an interactive notification on the screen like when receiving an SMS. What’s more, the solution also harnesses a protected automatic sign-in capability making it even easier to use.
According to Jean-François Schreiber, Gemalto’s Senior VP of Mobile Solutions and Services, Facebook for SIM is achieving proven user engagement, on average six times higher than other mobile apps for non-data phones. “The addition of Facebook Messenger will further strengthen its appeal, particularly to the younger generation in rapidly developing markets where people who have a mobile phone widely outnumber those who have Internet access,” he added.