UK’s Radio Joint Audience Research (RAJAR) has conducted a small survey of 1,083 respondents to find out their radio listening habits.
Apparently, 20% of British smartphone owners, or 1.4 million people, have downloaded a radio app on their device. Of those, over half (53%) use a radio app at least once a week; 54% select the station using specific FM preset while 14% run an app for a specific radio station.
In a “not related to mobile” results, we find out that a third (31%) of respondents claim to listen to radio via the internet and 16% have downloaded a podcast. Moreover, 15% have heard of WiFi radio (a standalone device that connects wirelessly to the internet and is able to play any internet radio station) but only 2% claimed to own one.
Commenting on the results, RAJAR’s research manager Christel Lacaze concluded: “These new findings are going to be of great interest to the industry and those involved in the development of radio apps.”
[Via: CellularNews]