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O2 and Endemol create ‘cell’ – mini Mobile TV series!

January 31, 2008 by Ben Robinson - Leave a Comment

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O2 has teamed up with Endemol to create a 20-Episode TV series called ‘Cell’, which has been made exclusively for Mobile. It starts off tomorrow, with 3 episodes coming per week at 50p each, or a package deal for £3.50.You have to be an O2 sub, and from NOW, you can text ‘cell’ to 2020 to get a link to the microsite for the series.

Well, being an O2 sub, and liking my video content, I just did send the text, got the link, and have now seen the Trailer – and it looks spectacular! The production value really does look up there, not like some of the previous “Made for Mobile” content that has appeared on our screens 😉

So, here’s how it is going to break down – I’ll get busy from tomorrow, when the series starts, clue-ing you all in on how this series goes down, but for right now it’s a big THUMBS UP to O2 for innovation!

[Via: Techdigest.tv]

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