Blyk has said that it is going to enter the German, Spanish, and Belgian markets next year. As we know, the network offers free calls and texts, to it’s 16-24 yr old demographic “members”, in return for accepting Ads.
Strategy Analytics analyst Nitesh Patel said Blyk’s continued growth depended on demonstrating value to advertisers through superior ad response rates, growing its highly targeted subscriber base, and learning more about its customers.
Germany and Spain are among Europe’s biggest ad markets and Belgium’s ad spending per capita is among the region’s highest, Blyk’s co-founder and chairman, Pekka Ala-Pietila, told Reuters.
Apparently Blyk in the Netherlands should also happen later this year. Once it’s been up for a while, it’s going to be really good to get more data about just how Mobile Ads are succeeding for them – certainly from UK the outlook has been very upbeat so far.
[Via: Reuters UK]