You might remember from only a few weeks back that I covered Blyk’s (the ad-funded MVNO) rollout to further European countries – well, they have just announced that for Belgium, the network they will be piggy-backing on is Mobistar.
Blyk is the new mobile network for 16-24 year-olds that is funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Blyk was founded in 2006 in Finland and is now operating in the UK, where members embraced the Blyk concept so quickly that its annual member targets of 100,000 were reached six months ahead of schedule. Entry into Belgium is part of Blyk’s next wave of European expansion that was announced last week.
As before – let’s see how well the ad-funded model rolls out – Blyk’s plans are to enter the German, Spanish, and Belgian markets next year.
[Via: ABN Newswire]