Carphone Warehouse (CPW) is changing it’s branding with a new softer logo, and getting rid of the “Mowbli” icon (above), reports Mobile Today. CPW is looking to relaunch itself as a mobile and laptop provider, and as such considers Mowbli not to be relevant. Apparently there will be a new hand-drawn logo with “doodle” design, that will feature on TV and in Magazines/Newspapers. The official change will occur in August.
The focus on mobile broadband (which is a high-margin, high-volume commodity) is currently where CPW’s focus lies – to the extent that all staff have been sent on training regarding the selling of the hardware and associated service.
[Via: Mobile Today]