NMA.co.uk reports that Google CEO Eric Schmidt has predicted that Google will in fact make more money from Mobile Ads than Internet Ads in the future. His opinion is that due to the personalisation element of Mobile, accurate targeting is going to take place – which means more contextually relevant Ads, and more click-through.
As you may know, Google has been developing in the Mobile space for some time with it’s core search service, mapping Apps, and obviously the Android platform, for which devices should be coming reasonably soon.
[Via: NMA.co.uk]