We’ve known the Omnia has been coming for some time – we’ve even seen the Ads in the sunday newspaper today – but what is the total cost of all that marketing and advertising in the UK? Well, according to Mobile News, we now have an answer……
….. and the answer is nearly £5m!
The Omnia has come at somewhat an awkward time, in so much as the established competition (a certain Apple device) is selling like the proverbial ‘hotcakes’, and other newcomers such as the Nokia N96, and Sony Ericsson Xperia are looming on the horizon.
So it would appear Samsung is going to address this by dumping a ton of cash in to making sure that everyone and his mate knows about this device! Oh, and the global marketing campaign is going to hit around £24m, just in case you were wondering.
In the UK at least, Samsung has qualified their spend to say it covers advertising in the press, online, and also outdoor (in ‘the street’ so to speak), but no TV Ads. So I think once it is done, we are all going to be pretty aware of this touch-based smartphone….
I’ve still got to wonder though – does that UI layer that Samsung have added to WinMo really make it competitive with the iPhone’s native UI? Best get myself down the local mobile shop and find out!!
[Via: mobilenewscwp.co.uk]