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After two years of work in progress, Apple unveiled its first iPhone on January 9, 2007. Boom Bingo – most people liked the idea though some folks (select media included) didn’t see how the Cupertino-based company can succeed in this market. Arguments were made from both sides, with one camp loving the new iPhone, while others thought of it as a fancy toy for rich kids. Needless to say, the people in the latter group (no offense) were proven wrong…
Unfortunately native apps were not supported initially and developers had to find their own way (jailbreaking) to get their apps running on the brand new phone. Then the iPhone OS 2.0 was announced, bringing support for third-party apps and effectively making people prefer 99-cent apps over sandwiches.
There was one more problem with the original iPhone – it was limited to EDGE “speeds,” with Apple saying a 3G radio would prove “deadly” for the battery life. That was the company’s official line, but it surely Shirley knew its vector… Victor.
A year after the iPhone 3G was announced, bumped-up iPhone 3GS followed – it was “twice as fast” running at “ludicrous speed.”
Apple was steadily gaining market share and with the iPhone 4 introduction on both AT&T and Verizon Wireless, the Cupertino boys told the world to “zip it.” By this stage, Apple was worth more than any of its competitors (and we’re talking billions of dollars).
The economy is/was still down, but Apple didn’t have to worry about it. They had all the money in the world and were laughing at their headquarters.
While you’re reading this, iPhone 5 is just few weeks from the official launch. No need to panic – Apple still seems in full control…