Folks from ShopPad prepared a neat infographic, highlighting online shopper activity across 3,500 tablet-optimized retailers in a wide range of industries, including apparel, consumer electronics, health and beauty, home goods and jewelry. Here are the key findings:
- The average time spent browsing before check out was 13 minutes, 11 seconds
- Tablet shoppers had their best December sales on December 8, 2012, two days BEFORE “Green Monday”
- Thanksgiving Day was nearly as popular with tablet shoppers as Black Friday
- The average order value was $95.75 with a 3.7% conversion rate – higher than previously found with desktop shoppers
- Tablet shoppers prefer to make purchases on weekends and evenings
- Social network Pinterest (40%) delivered almost as much inbound traffic as Facebook (45%)
- The United States lead tablet commerce activity, with New York being the top state
And here’s the infographic with all those details (and then some)…
