Mobile web browsing can be a chore – not everything is built for the phone, even if you’re packing an iPhone or a nice third-party browser. Luckily, Buzzwire aims to bring you the best of the mobile web by implementing a free Digg-style site at m.buzzwire.com.
“The mobile Web is different from the PC Web because content, editorial and presentation must all be adapted to work on mobile devices. Yet, mobile is fast becoming the preferred means for Internet browsing,” said Greg Osberg, Buzzwire president and CEO. “We’re pioneering a mobile community site that will appeal to consumers, while offering a unique brand building experience to advertisers and new traffic building opportunities for publishers. By improving the mobile web experience, Buzzwire also creates a catalyst for fueling data plan usage for carriers. Our ability to address consumer pain points and critical business needs at the same time makes this a winning model for mobile.”
I’m not really buying the appeal to mobile advertisers and the subsequent revenue stream to publishers, but it should still be a fine destination to end-users looking to do some casual browsing and need a home base to start from. Link submissions can be made by e-mail and SMS – something definitely needed to make Buzzwire less of a mobile link page and more of a proper social bookmarking site. Whether or not it flies will all depend on momentum – personally, I could use a few more bookmarks.
[via PRNewsWire]