You may prefer HTC One M8 over Samsung Galaxy S5. Or you may wait for the LG G3. But the majority of smartphone buyers are convinced by good ol’ marketing. And no one’s spending more to promote its products than Samsung. In fact, they’re launching the most amazing campaign ever, rebranding Heathrow’s busiest hub to “Terminal Samsung Galaxy S5” for the period of two weeks.
So whether you’re flying from or to London through Heathrow’s terminal 5, you’ll be exposed to Samsung’s marketing.
The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand “Terminal Samsung Galaxy S5” and images of the Galaxy S5 smartphone.
According to Samsung UK’s VP of marketing, Russell Taylor, this is a “one-off opportunity to push the boundaries like no other brand has been allowed to do before.”
The Korean company is already moving a record number of Galaxy S5 units and this campaign could further cement its position as the world’s biggest phone maker.