The au Design Project was created by Japanese operator KDDI in May 2001 because customers complained that they’re tired of seeing the same form factors, over and over again, with minor differences based on color and materials. They showed off three prototypes at launch, the info.bar, rotary, and wearable, and after much pressure they launched a device based on the info.bar concept in October 2003. Since then the au Design Project has been introducing more concepts and products. It’s been so successful that recently the infobar, talby, neon, and “media skin” designs have been added to a permanent exhibit at the New York Museum of Modern Art. Today three models have been added to the range, designed by Yayoi Kusuma, named “Happiness with Dots (pictured below),” “Doggie Ring-Ring (picture after the jump)” and “The groovy Hand Bag for Space Travel (pictured above).” You’ve got to love that. In Europe we’re still remembering 4 digit numbers, in America they have words with missing vowels such as RAZR, and in Japan they have whole phrases. The devices are going to go on sale July 30th and range in price from $1,000 to $10,000, with highly limited availability.
[Via: Wireless Watch Japan]
