Samsung, which is the world’s second-largest handset maker after Nokia, has ambitious plans for the European market. The company wants to grab at least 30% marketshare in Europe this year, according to Dow Jones Newswires.
The company’s Sang Heung Shin said: “We’d like to break 30 percent market share this year. We will sell more handsets in Europe in 2010. We expect two-digit growth, both in sales volume and revenue.”
The plan is to get an extra boost from high-end/high-margin smartphones and as part of that plan, Samsung will aggressively market the Wave, which relies on their own bada platform. The new device along with the platform, was officially unveiled at the Mobile World Congress in Barcelona, but has failed to impress many. We’re not sure we need another platform, especially one that will be used by a single handset maker, no matter how big it is.
On the other hand, Samsung also makes Symbian, Android and Windows Mobile smartphones, and I’m sure we’ll hear more on that front in the coming weeks and months, as well.
Last year, the Korean giant managed to move 54 million handsets in Europe, representing 25% of the market. In total, Samsung sold 227 million in 2009 and wants to increase the figure to 270 million this year.
[Via: MobileBusinessBriefing]