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iPhone tops customer satisfaction survey

April 1, 2010 by Marin Perez - 4 Comments

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Apple’s iPhone has bested Research In Motion, HTC, Nokia, Palm and Samsung in overall customer satisfaction, according to the latest survey from J.D. Power and Associates.

The iPhone received top marks in every category except for battery life, which shouldn’t be a surprise to those who have tried to get through a full day on a single charge. Apple’s smartphone was followed by Research In Motion’s BlackBerry, which was a distant second. An interesting fact is that the survey found touch-screen users were often more satisfied than non-touch users. More than half of those surveyed with a smartphone had a touch screen and I still think touch-only controls aren’t done that well across the board. I’d take an E72 any day over the wonky resistive nightmare of the Omnia II.

“Touch screens are ideal for those using their phone for entertainment, as the displays are generally larger and provide a richer viewing experience,” said Kirk Parsons, senior director of wireless services J.D. Power and Associates, in a prepared statement. “It is critical, however, that manufacturers meet expectations with regard to providing adequate battery life, as these large displays can drain batteries very quickly. In addition, for customers to have a truly rewarding experience, wireless carriers must continue to provide a problem-free, high-speed downloads, as customers rely on them to deliver content quickly and on the go.”

[Via J.D. Power and Associates

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