BoxTone is trying to make it easier for businesses to manage its smartphones and the company has introduced a Mobile Service Management product to help companies deal with the onslaught on personal and corporate smartphones.
Research In Motion’s BlackBerry has been a beast in the enterprise space because it offers a secure, easily-manageable platform but we’re seeing a massive influx of devices like the iPhone and Android-powered smartphones. Workers want to use the cool new smartphone and are often to willing to pay for the device and service, which is always appealing to businesses. BoxTone’s MSM product aims to let enterprises manage and secure multiple devices in real-time without sacrificing security or usability.
It offers a centralized management tool for the iPhone and iPad, BlackBerry, Symbian, Android, Windows Mobile, BlackBerry Enterprise Server, and ActiveSync. It also offers support for enterprise devices with Google Apps for Mobile, Lotus Notes Traveler, Zimbra and Good Technology.
So, this is more of a corporate IT announcement but when I spoke to BoxTone, it brought up some interesting points about how important it is for businesses to deliver a good mobile experience to end users. Mobile banking, for instance, is expected to be the next major wave in mobile finance but only if it is done in a secure and intuitive way. BoxTone also said its MSM tools will help businesses manage the mobile experience for end users outside the operations.
The rise of smartphones is having a disruptive impact in a wide variety of fields, including corporate IT policies. It will be fun to watch how consumers continue to drive business practices.
[Via BoxTone]