An interesting article popped up on MobiAD News the other day, which talks about what Media Planners are looking to get from Mobile. Rather than relay the article wholesale, I though I’d pick out some salient points: “Potential” – One very big potential for mobile is that it should become a media channel of choice…
Flyingbirdsoft releases car expense manager update v2 for UIQ3!
Car Expense Manager v2 for Symbian UIQ3 phones – new features, and productivity add-ons are the order of the day, including: Extensive reports – reports are fully customizable to your needs, you can create any report you need, by specifying parameters and conditions. Reports Export to MS Excel – easily export reports to MS…
For Brands, the Way to a Man’s Heart Is Through His Mobile Phone
M:Metrics has just revealed research on the demographics and size of the audiences for mobile media. The measurement firm reports that young males are a rich target for mobile advertisers, as among mobile phone users 36 percent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly…
Juniper: Mobile TV to power Mobile Ads growth in next few years
According to Juniper Research, Mobile streamed video and broadcast TV will forge ahead to become the most lucrative channels for Mobile advertising by 2010. Apparently total Ad-spend on Mobile will exceed $1bn in 2008, and nearly $7.6bn by 2013! Whilst SMS is the current cash-cow for Mob Ad, Juniper belives that Mobile TV and “Idle-screen”…
U Mobile launches commercially
U Mobile, Malaysia’s newest 3G wireless network operator, has launched commercially having trialled its network in the Klang Valley since September. U Mobile, in which South Korea’s KTF and NTT DoCoMo of Japan invested a combined USD200 million to purchase a 33% joint stake last December, held a ceremony to launch the 3G service in…
LG T80 mp3 player also does DVB-T!
What are LG up to? For what are probably one of the leaders in tech convergence for Mobile, and as such are continually finding new and interesting combinations of features – check this out: LG is launching the T80 in the Nordics (Denmark, for now) – the T80 is an mp3 player, but it also…
Envivio introduces World’s first convergence encoder
Why is this a Mobile story you ask? Well, one of the convergence encoding channels is Mobile – Envivio’s 4Caster C4 Now Supports video compression for all Three Screens of consumer video – (HD) TVs, PCs and mobile devices – on a single platform. This means that your multi-play operators (of which there are a…
MobiTV passes 4m users
MobiTV is saying it now has more than 4m subs, which apparently is more than all the ITPV users in Europe! The subscription Mobile TV provider also it is adding 1m subs every siz months, and is whitelabels streaming TV for MNOs globally. Previously it has run hosted services, but is now moving to licensing…
3UK: Fun Text gives messaging emotion
Fun Text is to have it’s messaging app embedded on a selection of 3UK devices. The result of the deal is that users will have the option to select Fun Text services, alongside SMS and MMS, in the messaging menu of the devices in quesition. Fun Text essentially allows users to choose from a range…
USA: Adults just don’t care about Mobile Music!
A bit of a cover-all statement that one, but a survey conducted by Jupiter Research says two-thirds of US adults don’t care about listening to music on Mobile – and this from the land of the iPhone? Surely not! Apparently reasons for this are cost of downloads, and hassle involved – don’t people know that…