The Mobile Marketing Association (MMA) and its official research partner, Luth Research, released the latest Mobile Consumer Briefing, which deals with location-based mobile advertising. More than 1,000 U.S. adult consumers (demographically representative sample) have been surveyed in mid-March, and the results show that: 91% of respondents have a mobile phone, with 26% of them having…
Berg Insight: There will be 894 million mobile banking users by 2015
A new research report from Berg Insight forecasts that the worldwide number of users of mobile banking and related services will grow from 55 million users in 2009 at a CAGR of 59.2% to reach 894 million users in 2015. Over the past year, leading players in telecom industry and the financial sector have intensified…
ABI Research: UK, France and India among cheapest for mobile broadband
ABI Research is answering the simple question – where are the best deals for mobile broadband? The three countries that are on the list are the UK, France and India. India is especially interesting as operators there offer an unlimited download plans for just over $17 per month. India may proven to be just a…
iPhone Owns 72% of Japanese Smartphone Market – Research
Apple’s quarterly results hinted at hefty growth in Japan, and to corroborate, the MM Research Institute has established that there are 2.34 million iPhones in Japan, constituting 72.2% smartphone market share. If these numbers are true, iPhone’s 2009 growth in Japan is double that of last year. HTC, the runner-up, nabbed only 11.1%, followed by…
Juniper Research: Nearly half of mobile phone users worldwide will pay with their devices by 2014
A new study by Juniper Research has forecast that nearly half of all mobile phone users worldwide will pay by mobile for digital and physical goods by 2014. In other words, that’s growth of nearly a billion users compared to 2010. The research company argues that the segments of ticketing and payments for physical goods…
ABI Research: Mobile broadband PC modem market grew more than 55% in 2009
According to ABI Research, cellular and mobile broadband PC modem shipments grew more than 55% in 2009, surpassing 72 million units shipped. A year before, a total of 46.4 million such modems — including USB and PC Card modems, as well as wireless routers — shipped. The research company’s analyst Jeff Orr said that the…
Consumers not making most of smartphones due to bad customer support
According to WDSGlobal, Smartphones represent a third of all handsets sold, and are expected to overtake featurephones by the end of 2011. However, they also say that a surprising amount of users are unable to set-up the data services. WDSGlobal has apparently carried out research in this area: Almost a third experienced set-up problems with…
Social networks dominate mobile web usage
The mobile web is primarily being used to poke friends, update your status and connect with friends, according to data from research firm Ground Truth. I don’t think it’s surprising that social networks are popular on handsets but the data suggests that more than half (59.8%) of the time spent using the mobile web are…
Android 2.2 Froyo has been spotted!
AndroidAndMe has gotten some interesting visitors to their site recently. According to Google Analytics, there have been hits on the site that are coming from Android 2.2 software! While these numbers can be faked, it’s likely that this is real deal. Taylor Wimberly of AndroidAndMe noticed the 2.2 hits from the site, and looked to…
iPhone Gets Dudes More Women – Research
According to a recent survey of 1500 British women, 54% of respondents said they would be more likely to date a man if they owned an iPhone, and 37% said it made men look more reliable and insinuated that it makes them seem more affluent, even though other research shows that iPhone owners generally earn…