You may think no one cares about Symbian anymore, but you’re wrong. There are still millions of Symbian smartphone owners out there, representing a lucrative market for developers. Layar obviously thinks so as they’ve launched a Symbian version of their augmented reality browser for the platform. Expect the same/similar functionality the Android and iPhone versions…
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Layar Player goes out of beta; Allows iPhone developers to add augmented reality in their apps
Layar has launched the non-beta version of Layar Player, a free tool that allows iPhone developers to offer augmented reality experiences from their apps. In addition, the company is also pitching the new product to other companies like agencies and brands. The beta period concludes with the launch of three Layar Player enabled iPhone apps…
Layar 4.0 for iPhone is out!
It was the CES time and we’ve almost missed that the iPhone version of the popular augmented reality browser Layar has been updated. Version 4.0 is readily available for the iPhone 3GS and iPhone 4 users, packing several new capabilities, including: Gyroscope support – an iPhone 4-only thing that will see objects moving across the…
Layar secures 10 million EUR in a round led by Intel Capital
Mobile augmented reality company Layar announced that it has secured 10 million EUR ($14 million) in a new funding round. Intel Capital led the round, which also saw existing investors Sunstone Capital and Prime Ventures participating. The new money will be used towards further development of Layar’s product and platform to “drive meaningful content and…
Andy Warhol gets its layer in Layar Reality Browser
As a result of co-operation between the Pittsburgh-based Andy Warhol Museum and mobile marketing experts at Brunner, a new way for exploring the work of the famous artist has been created. Folks from Brunner prepared a layar for Layar Reality Browser, allowing users to explore all things Warhol from the popular augmented reality client. When…
Layar showcases some cool layars
The folks of Layar’s PR team have sent me an email showcasing some of the coolest layars available, all of which should be available from the featured section of the Layar Reality Browser. Here’s what they got: ARcade by HPSC – the augmented reality game that’s inspired by the legendary PAC-MAN game. You run after…
Layar’s location engine gets an extra power from Skyhook
Skyhook — the location positioning, context and intelligence company — announced that Layar (popular augmented reality browser) has added Skyhook’s Core Engine to its Android application for improved location results. According to Layar’s CEO, Raimo van der Klein, Skyhook SDK will add “improved accuracy and speed over the native Android platform.” Skyhook’s CEO Ted Morgan…
Layar goes bada; Now available on the Samsung Wave!
Layar is pushing to the new platform – Samsung’s bada. The popular augmented reality browser is now available to more users with Samsung Wave smartphones. The Korean company’s first bada-powered handset definitely has the horse-power for the task, packing a 1GHz CPU and the beautiful Super AMOLED WVGA (480×800 pixels) touchscreen. As you know, Layar…
Netherlands’ Stedelijk Museum lends its collection to Layar users
After seeing the first augmented reality enhanced magazine (Sueddeutsche Zeitung), we have great use of AR technology to share… During the Lowlands music festival in the Netherlands, the Stedelijk Museum has lent digital versions from its world famous art collection to visitors with Layar application installed on their smartphones (Android or iPhone). Here’s how it…
Visitors to the dance event Mysteryland will be able to find their way around with Layar
ID&T is teaming up with Layar to spice up the upcoming dance event Mysteryland with some augmented reality. Those attending will be able to start Layar on their iPhone or Android device and do some cool things from the palm of their hand. For instance, there are information on all 150 DJs performing on the…