Just recently Apple sent out emails to all the users who expressed the interest (left their email) in the upcoming iPhone. As we were on the list, we got the copy too. It’s nothing too important, just a reminder from Cupertino that their flagship device is coming on the market this June, and that “gives…
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Apple Ripped Off Their 2007 Oscar’s iPhone Commercial
Most of us remember the seemingly original and innovative 2007 Academy Award Show commercial for the iPhone. It featured a montage of clips of actors answering a phone with the famous Apple slogan, “hello.” Apparently, Apple stole the idea from the 1995 film “Telephones,” by Christian Marclay. So, according to Marclay, Apple “approached us [about…
Apple Should Trash The iPhone
Trash the iPhone?! Who would dare think such a thing? Well, apparently, John Dvorak thinks Apple should do away with their iPhone. He cites overconfidence, on Apple’s part, based on past success with the iPod – clearly Apple best selling product.
Apple Looking for European Carrier for iPhone
The Guardian reports that Apple may be looking for a Europe-wide carrier for its upcoming iPhone. Apple has been flirting with carriers in the European Union in hopes of catching the “right one” for its iPhone rollout towards the end of 2007. And industry insiders seem to think that Vodafone may be the leading candidate…
Apple Will NOT Sell iPhone Tech To Competitors
As we mentioned before, if the iPhone is to really run OS X with any semblance to the fully fledged Mac OS X operating system, there’s bound to be a good amount of back-office licensing hoopla to deal with. But operating system licensing issues are just the beginning. Apple will need to deal with the…
iPhone ad on the NYC 5th Avenue Apple’s store
$400 million worth of free marketing is just not enough for Apple. On Monday March 12th, a large iPhone ad is posted on one full side of the Apple store in New York City. The tagline is known: “Introducing iPhone. Apple reinvents the phone.” (via: MacRumors)
Can Apple Afford To Keep iPhone A Cingular Exclusive?
Steve Jobs made a few noteworthy announcements in his keynote this past January. Among them, Mr. Jobs boldly announced that he expects to push 10 million iPhones out of Cupertino, CA. by the end of 2008. Great! I really hope Stevie can meet his objective. But, 10 million units in a year and a half…
Can Apple Ship 10 million iPhones By 2009?
According to Forbes, Apple may have a harder time reaching the 10 million mark for iPhone sales by the end of 2008, as Steve Jobs announced in his Jan. keynote. First, the market may not be as big as Steve thought. Smartphones only accounted for 10% of worldwide mobile phone sales. Then there’s the issue…
Free Marketing for Apple and iPhone
Who says nothing in life is free? Well, for Steve Jobs and Apple Inc., apparently about $400 million worth of marketing is free. Apple is touted, time and again, for products that are innovative and unique. Apple sets trends. But you also need to have a good marketing strategy. Peter Sealey, a professor at Claremont…
Commenting the Apple’s iPhone
It’s been two days after Apple announced its entrance in the mobile phone market. The long-time rumored iPhone was finally presented at the MacWorld and… people are delighted. Everyone expected Apple to make a hit, but iPhone went one step further presenting some new concepts. Now, what we want to do is to separate the…