Disqus
I’m sat in Cliff’s presentation — focusing around the Nokia stores and the Nokia brand – fascinating.
He talked briefly about the new flagship stores in Russia, Chicago, New York — Rafe mentioned there’s a London one coming. Funnily enough the Nokia Lakeside Thurrock store wasn’t mentioned
He talked about the experience, the brand experience, the brand equity. Clearly he knows his stuff — having moved mountains at Nike and Ikea prior to joining Nokia.
The Consumer Experience circle
- The Desire to Change
- Hunt for information
- Purchase experience point — the most crucial for Nokia. The person in the store has a huge influence on what actually happens. If that sales person has been told to sell more Motorolas then that’s a real problem for Nokia.
- Setting the handset up correctly — before they leave their store
- Daily experience — how it works, how it performs
- Services and features
- Discover new services and features
- Help experience — when you come back to the brand to learn/get assistance
- Communication with the brandCliff commented that retail can play a part in every single part of these points.
Retail is the true media — the most powerful you can deliver.
Source: SMS Text News
Check out the entire post for more information. Apple has amazing retail stores all over the world, nice to see Nokia is trying to do the same thing. We’re no there yet however as most consumers think you can only buy phones from carriers. That myth needs to be slaughtered ASAP.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
