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Hitachi begins mass production of 2.9 inch 800×480 screen; Nokia it’s time to hustle!

Categories: Ideas and rants
By: , IntoMobile
Wednesday, December 27th, 2006 at 4:55 PM

Hitachi

Stop playing around with QVGA screens and start playing with the big boys. Higher and higher resolution screens are something I personally lust after. You can never have enough dots per inch! Just look at that picture, it’s the definition of sex! Whoever is in the design department get on the phone and order some prototypes!

Display size: 2.49" × 1.49" (6.32cm × 3.79cm) = 321.71 DPI

Hitachi Displays, Ltd. started mass production of 800 x 480 2.9-inch LCD panels for use in mobile phones, which the company claims is "the industry’s first 800 x 480 product as a mobile phone display panel." The users can view the entire image without side scrolling when browsing websites designed to match the size of a personal computer monitor or watching VGA (480 x 640) video. The panel employs the company’s proprietary liquid crystal technology called IPS that boasts wide viewing angle and high image quality.

The pixel count is five times that of QVGA (240 x 320), which has been the norm for mobile phone panels. If the resolution of an LCD panel is boosted by simply increasing the pixel count, areas through which no light from a backlight unit can pass, e.g. wiring, will also increase. In order to boost resolution while maintaining the brightness, the luminance of the backlight unit must also be enhanced, resulting in an increase in power consumption. To solve the problem, the company has focused on the improvement of the transmittance of light from the backlight unit by revamping the pixel structure and microfabricating the wiring.

IPS LCD works differently from the general TFT LCD in that a horizontal electric field causes liquid crystal molecules to rotate in a plane parallel to the TFT substrate. This simple movement allows a wider viewing angle, better color reproduction and faster grey-to-grey response time, claims the company. The new product is a transmissive LCD panel that boasts a viewing angle of over 170 degrees in both vertical and horizontal directions, contrast ratio of about 400:1 and luminance of 250 cd/m2.

Source: Techon

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About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • James @ The Creative Life

    What a display!!! That thing could display 480p video right? Text would probably look like it was printed on paper . . . awesome.