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Nokia has built in a proposition wherein people anywhere in the country can send New Year wishes to their loved ones in Mumbai and these would be displayed at huge outdoor hoardings around Mumbai.Worli, Pedder road, Bandra, Dadar, Thane or JVPD have messages displayed like: Happy New Year and Merry Christmas with sender’s name, scrolling across the huge billbords at those places.
For the first time there is an integration of three mediums – mobile, internet and the outdoors, asserts an official release.
Nokia also plans to display the best of messages received, at the Live – in New Year Eve concert in Mumbai. This will be picked up and telecasted live by the channels around the Globe. This is a chance for five minutes to fame. To display the messages one just needs to send NYE followed by the message to 5555.
Group M agencies Maxus and Portland who has executed this campaign said, "It has taken OOH on a completely different platform where viewers can actually interact through the billboards, naming this as interactive billboards."
Source: Indiantelevision
Wicked! They do this at tech conferences where plasma televisions are hanging around all over the place, and all one has to do is upload an image to Flickr with a certain tag and boom you get your 5 minutes of fame.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
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