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Tesco is set to rule the mobile market in the UK, with a third of all new pre-pay users jumping to the retail giant’s mobile offering.
Launched in a partnership with O2, Tesco Mobile added 420,000 new customers and reached a total of 1.4 million users last year, a far more than Vodafone, T-Mobile and Orange.
According to Andy Dewhurst, Tesco Mobile’s CEO, people are confused with what exactly they pay for a phone call, and that’s the opportunity for Tesco’s simple flat rate pricing.
It will be interesting to see Tesco adding contract plans at some point in the future. How will the carriers in the country react?
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
