Video: I have no idea what is going on in this Nokia commercial

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

• Valmore

  What??? hehehehe

• Geekonimus

  loks like everyone’s doing 2 things at the same time, hence one of the two activities being ‘second nature’.. but the guy with the basketball cant check his text message without stopping bouncing the ball.

  seems like theyre trying to show us interaction with the phone is like second nature, since its become such a natural thing to do, yet the guy stops bouncing the ball to interact with the phone, which interrupts the flow of his other activity, which in turn seems counterproductive to doing two things at the same time.

  or maybe thats the point of the ad – that the Nokia phone is not second nature and demands your full attention.

  what do you think?

• JonnyBruha

  Second nature has nothing to do with doing two things at once, though Geek is right.

  The point is to show that whipping out and flipping a that pretty black Nokia is just as easy as dancing, tying your shoes or whatever else you can spot in that commercial in the sense that you can do it without even thinking. I suppose that’s true, but I’d still like to use my brain to think about what the message said on the phone when I receive it.

• P

  Second nature is doing things without effort, its the stuff we do everyday and take for granted even if it’s not easy to do by others.
  Nokia is trying to say that its devices are part of your life, and dealing with them is a second nature

• Andre

  Second nature is Nokia 8800