Disqus
The Apple iPhone is one of the largest product launches in history, and as such, AT&T is rushing to ensure that all the street-cred goes to AT&T instead of Cingular. Reuters reports that the telco giant is stepping up efforts to rebrand its Cingular wireless stores as AT&T – with plans to replace Cingular signs with AT&T-branded signs on the interiors of 1,800 stores today. Exterior branding will take more time (up to a year) to change over to the AT&T name, as dismantling of an established brand such as Cingular will be a delicate matter.
AT&T spokesman, Michael Coe, says, “The iPhone is one of the most anticipated handsets ever in the wireless industry, and we want to make sure that every drop of equity from the iPhone accrues to the AT&T brand,” and that, “We want to be as far along as possible with our rebranding in advance of the launch of the iPhone.”
Look for the new interior branding in your local Cingular store today! We have a feeling it’s going to be somewhat of a confusing consumer experience.
via: reuters
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
