MOTOCAST, a new mobile application for the phone’s “home screen” has been announced by Motorola. The idea is to provide customers with a “zero-click” easy access to information, content and services of interest to them. The new solution continuously pushes content and services towards users through multiple channels. Initially, Motorola will make available Reuters news service, and its own channel featuring company news and promotions, device tips and one-click access to mobile content — with more channels to come in the months ahead.
Commenting on the announcement, Stephen Nolan, regional lead for Northern Europe at Motorola said: “With MOTOCAST, customers will be able to realise the full potential of their devices with no complexity; there is nothing to install, no feature hidden away, no WAP browser to find or numerous pages to click through – the service operates out of the box.” (via: unstrung)
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do.
In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application.
Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.