Disqus
Nokia’s “matrix” as some employees like to call it, currently looks like this:
Effective on the first day of 2008 the new corporate structure will be vastly different. There will now be three units:
- Devices: Headed by Kai Öistämö, he will be responsible for, you guessed it, hardware.
- Services and Software: Lead by Niklas Savander, he will transform Nokia into an internet company, which means providing services directly to the consumer. Software solutions will become a key part with enterprise customers.
- Markets: Anssi Vanjoki will be in charge of the group who manages Nokia’s supply chain, sales channels and marketing.
Why is this shift taking place? According to the official press release:
Nokia expects that the new organization will allow it to manage its device portfolio with greater effectiveness, speed up time to market for new products, and increase the efficiency of its marketing and productization efforts. In addition, Nokia expects that having a new unit dedicated to consumer internet services and enterprise solutions will build on the foundations established in the existing organization to best position the company to offer its customers complete solutions.
I for one am glad to see that “devices” is one whole unit. Currently the multimedia division handles N Series, Enterprise handles E Series and the Mobile Phones unit handles the rest of Nokia’s product portfolio. People were isolated based on the class of product they were creating, now everyone is working together.
Is this reorganization only at the executive level or will things actually change through out the company? The analogy people always use is a large company = a large ship, it takes a while for it to turn; smaller crafts are more nimble.
The last reorganization took place in September of 2003.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
