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Sony Ericsson to begin making low end phones to complete their product offering

Categories: Sagem, Sony Ericsson
By: , IntoMobile
Tuesday, July 10th, 2007 at 7:29 AM

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We like drooling over phones that seem to get more and more expensive every year, but that isn’t where the money is in our industry. Cheap phones that are sold by the millions with low margins are where the action is. Nokia for example, their ASP (average selling price) for Q1 2007 was 89 Euros, down from 103 Euros only 12 months prior. Whether analysts out there care or not, the truth of the situation is phones are turning into commodities. The race to create a device that will cost under $20 to the end consumer yet still yield a profit is on, who will win?

I can’t tell you, but Sony sure wants a piece of that pie as they’ve announced today in Dubai. Expect devices to be releasd begining 1Q 2008 and manufactured by the French company Sagem.

[Via: Just Another Mobile Phone Blog]

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About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.